Global Head of Brand, Google for Startups
I make room at the table for founders, and tell their stories.
Brand, events, and policy work for startups at Google. Filmmaker behind the award-winning short My Neighbor, Miguel.
About
Storyteller + Tío
Welcome, and thanks for stopping by. I've spent 15+ years at Google and lead brand for Google for Startups globally, from campaigns and launches to summits and experiences. I care a lot about helping founders who want to improve the way we connect with each other and the world around us.
My journey started in rural Washington State, where I developed a strong sense of loyalty to my friends and an interest in quality, cheap wine. I love telling stories, like the short film I made about my former landlord. I've helped build angel investing collectives to get more people involved in shaping our future. My dad and I built a 1975 Corvette Stingray, which feels silly driving to the grocery store sometimes.
Someone once told me that I make sure there's room at the table for everyone. That idea has always been a guiding light.
San Francisco, CA · Favorite candy: Sour Patch Kids
Brand work
Campaigns, launches, and events for Google for Startups.
Brand campaign
Momentum
Ideas are easy. Momentum is hard.
I led Google for Startups' brand platform, built around a single idea: help founders build faster and go further. It's a motion-first identity. A Momentum Hero carries the main brand moments, and a set of Expressions tracks the founder journey from first idea to scale. The platform runs across keynote stages, booths, social, and the web.
My role: Campaign lead
The founder journey
Events and launches
I love bringing people together. In-person human connection far outlasts anything we'll (currently) ever be able to replicate digitally.
Google I/O “After Hours”
Google Cloud Next “Day 0 Party,” Las Vegas
Gemini 3 launch
AI Founders Summit with Mayor Daniel Lurie
Film · 13 min · Shot on 16mm
My Neighbor, Miguel
Golden Space Needle Award, Best Short Film, Seattle International Film Festival 2021
There are few things better than understanding why people are the way they are and why they do the things that they do. Film is my opportunity to do that.
Miguel was my landlord before he became my friend. This film is my love letter to him and to San Francisco, and a story about the strength of the human spirit.
Winner, Best Documentary, Indie Shorts Mag 2021 · Vimeo Staff Pick · Full Frame Documentary Film Festival · Frameline45 · Leeds International Film Festival · BendFilm · San Francisco Documentary Festival
Founders & Policy
I create spaces for founders to have their voices heard on pressing policy issues that matter to their businesses and to society at large.
- Economic opportunity
- AI policy
- Privacy
- Access to capital
Global ecosystems
Supporting emerging startup communities around the world, from Dubai to Seoul.
Social
Some posts from my LinkedIn and the Google for Startups channels I lead, including founders in their own words.
LinkedIn · my post
Taking over the Google.com homepage for Latino founders
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LinkedIn · Google for Startups
Founders on the Gemini Startup Forum, in their own words
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Instagram · Google for Startups
110 startups. 17 countries. One room in Mountain View.
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LinkedIn · Google for Startups
The Google for Startups hub at SF Tech Week
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