Brand
Brands are identities, created by perception, stories, feelings and experiences, all of which I love to foster.
Brands are identities, created by perception, stories, feelings and experiences, all of which I love to foster.
I lead efforts to build Google's reputation as a supporter and contributor to economies around the world. For example, I managed Google's presence at the White House 2016 Global Entrepreneurship summit, including a live video conversation between President Barack Obama, Google CEO Sundar Pichai and entrepreneurs in Afghanistan, Mexico, U.K., and Korea.
Google has dozens of products, programs, events, and resources for entrepreneurs. I led the development of a cohesive company-wide narrative and website strategy to bring the best of Google's resources for tech startups, all in one place.
Developed the Google for Entrepreneurs visual identity and brand strategy to articulate its role as a connector and convener of startup ecosystems globally.
National press attention gets your word out there to the masses. Local media can help the word get out to those that truly matter. My work has been featured in the New York Times to Kitchener's Channel 12 News.
When tasked to help tell the story of Google's global network of startup communities, I designed and produced the Google for Entrepreneurs Passport. The Passport has since been given as a commemorative gift to network newcomers in over 30 countries, including the Prime Minster of The Netherlands!
Photo Credit: Nashville Entrepreneur Center