I love bringing people together. In-person human connection far outlasts anything we'll (currently) ever be able to replicate digitally.
To generate buzz about our newly opened startup space in Korea, I teamed up with Techcrunch.com to produce a 1,000 person startup pitch competition. The event allowed for us to create awareness about our space and position ourselves as a community convener before our doors opened.
To welcome locals to the Google for Entrepreneurs network in Amsterdam, I helped produce a virtual reality experience to describe what they can expect with our newest partnership via blend of cultural insight and Google magic.
Know the user. Know the magic. Connect the two.
Brands cannot force themselves into a community. First, they must show up and introduce themselves. I've organized launch events in 15+ countries for local entrepreneurs, press, industry influencers and policy figures. The success of these events is not found in the flash or pizazz but instead instead in the details --- catering the locals' favorite tacqueria in Mexico City or or enlisting a beloved muralist in Jakarta goes a long way to earning brand love.
When you show up to sponsor an event in Atlanta, it's critical that you nail it on the food and music. Don't overcomplicate things, all else will follow.
I led the negotiation and strategy of a homepage takeover of the largest tech events in the world. Annually, I manage $2.5M in event sponsorships in efforts to launch programs, support worthwhile startup initiatives, and build the brands that I work on.